When the Original Spiked Seltzer hit liquor store shelves in 2013, no one knew how popular it would become. Unfortunately, due to some poor design choices, its appearance alienated male consumers and gave Spiked Seltzer a reputation for being a "feminine" drink. With a complete identity and brand world overhaul, we have created a can that belongs in any hand.
Branding, Logo design, Packaging, Copywriting
Collaboration with Dena Solazzo